💥 LAY'S MAX LAUNCH 💥
MAX UỐN LƯỢN, GIÒN CỰC ĐÃ!
A to-the-max IMC Plan to launch Lay's Max,
a max crunchy & explosive Lay's snacks.
The result:
Secure Lay's Number 1 spot in the market,
hitting a new record of in Brand Health Check Q3'23,
not only stop at communication awareness but also significantly improve in conversion to usage.
Creative Team:
ACD: An Nguyen
Copy: Thuong Nguyen, Phi Mach
Arts: Anh Le, Ly Cao, Thu Le
